05: The Business That Happened By Accident - KAREN HOEKSTRA

Karen Hoekstra started K'pure Naturals in her kitchen in 2016 when she found a need to create natural products for herself and her four small children. The business started by "accident" and is now found in over 300 stores across Canada! 

 

Karen discusses how she started her wellness brand by accident! The learnings of being a boss and all the little things that come with starting a product based business.

 

WE TALKED ABOUT:

• 03:50 - Always being an Entrepreneur
• 06:03 - Discovering her son had high levels of aluminum and plastic in his system
• 10:17 - How Karen accidentally started K'pure Naturals
• 13:00 - Karen's first product, lip balm
• 17:50 - The power of social media
• 20:52 - Balancing motherhood, the fitness studio and K'pure
• 23:02 - Building her staff
• 24:24 - K'pure's growth spurt
• 26:05 - Karen's business learnings
• 32:01 - The crazy thing that happened when covid hit
• 36:44 - People's appetite for wellness products
• 41:57 - The K'pure vision
• 44:37 - The support from her online community
• 46:44 - The approach to getting Karen's team involved with the business
• 48:25 - Karen's learnings as a leader
• 49:55 - Having the humility to grow
• 50:14 - Favorite K'pure Naturals products

 

MORE ABOUT KAREN HERE: 

Website: https://kpurenaturals.com/

Instagram: https://www.instagram.com/kpurenaturals/

 

KARIN BOHN:

Instagram: http://instagram.com/karinbohn

YouTube: https://www.youtube.com/@KarinBohn

Website: www.karinbohn.com

 

HOUSE OF BOHN:

Instagram: https://www.instagram.com/houseofbohn/

Website: www.houseofbohn.com